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What is Search Engine Optimization? (SEO)

What is Search Engine Optimization? (SEO) SEO or Search Engine Optimization is the process of making a website and its web pages contents highly informative and relevant to both search engines (like Google, Yahoo, Bing) and also for web searchers. Successful search engine optimization helps a website gain top positioning for relevant keywords and phrases so that it appears near the top of search engine page rankings when searchers conduct an online search.

SEO is an acronym for "search engine optimization". Search engine optimization requires crafting a website's content so that it achieves high rankings in the search engines (both the main website and individual pages), and includes tailoring on-page text (such as headlines and subtitles), hyper-links as well as choosing the proper title, descriptions and keywords for all of the web page's meta tags.

Research confirms that over 80% of web visitors use search engines to find the information they're seeking online. Each day, billions of searches are conducted online via search engines. These web searchers are targeted, highly engaged web site visitors because they are already searching on keywords or phrases to find information they need or to purchase products and services online.

When a potential customer conducts a search for keywords related to your website's products or services, does your page appear in the top listings? How many customers are you potentially losing because your competitors have better search engine visibility? Improving your visibility with the search engines and competing with other web sites for a top position isn't easy.

Benefits of SEO:

Here are some of the most beneficial attributes of implementing SEO.
  • Maximize your website's visibility with the search engines.
  • Drive more qualified prospects to your website.
  • Stay up with and ahead of your competitors.
  • Increase your sales conversion and return on investment.
  • Be recognized as a leading professional in your industry.

Our SEO Services

Our Internet Marketing and SEO Services team has over a decade of experience with search engine optimization (SEO), assisting numerous clients to succeed in a highly competitive market place on all of the major search engines, whether nationwide or locally.

We use only ethical search engine optimization techniques when optimizing your website in order to gain the highest possible rankings. We also ensure that your website stays at the top of the first pages of the major search engines so that you can be sure that your website is going to continue to receive more traffic, as the number of visitors grows over time.

All of the websites that we develop receive Free (Basic) Search Engine Optimization initially, depending on which package you have chosen, this generally does a very good job of getting your website ranked high in major search engines. However, it shouldn't end there and some websites need more SEO work due to increased competition. We highly encourage ongoing SEO in order to keep your website gaining higher rankings in search engines over-time, otherwise you could see it drop, as your competitors try to move above you.

Our SEO Guide

We also provide a wealth of highly valuable, Free SEO Tips and Methods for Do-It-Yourself SEO Guide. If you follow just half of these tips, you will make substantial gains in website rankings and visitor traffic increases.

But if you don't have the time to work on SEO, or you prefer to leave it to the experts, view our highly effective, yet affordable Advanced SEO Packages »

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