Pay-Per-Click Advertising

Pay-Per-Click AdvertisingPay-Per-Click Advertising is a process where you can buy different keywords or keyword phrases directly from the major search engines such as Google, Yahoo and Bing in order to get ranked at the top of their search engine results, above the "organic" search rankings. Further you can bypass your competitors by paying more for the "cost-per-click" of various keywords or keyword phrases in order to stay at the top of the search results.

Pay-Per-Click Advertising has become very competitive over the last couple of years and more costly to compete, but in some cases it can definitely give your marketing campaign a major and instant boost in traffic and potential leads. You must monitor your Pay-Per-Click Advertising campaign on a daily basis, and even several times a day in order to see how your ads are performing, and where your ads are ranked, since your competitors will try to outbid you and gain top position.

You can set a maximum daily budget which will not be exceeded and will turn off your campaign rankings so as not to blow your budget. You can also set a location radius in order to make sure your ads are being served to potential customers in your local area. This is achieved with a location radius setting in miles, e.g. "10 mile radius" or "30 mile radius", etc… Pay-Per-Click Advertising yields mixed results depending on the return on investment (ROI) but is certainly worth a 30 day trial.

Pay-Per-Click Advertising is commonly known as the cheapest, yet most effective way to increase revenue. Best of all, we can tailor a custom plan within your budget. Call us today at 1-800-380-6942 to discuss how we can help.


Pay-Per-Click Resources

We recommend these two Pay-Per-Click Advertising providers:

Go to Google Adwords »

Go to Yahoo/Bing Ad Center »


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