The times are a-changin’

Google has been changing how it’s doing things.

Back in the day Google would do huge ‘updates’, maybe once a year and there would be dramatic shifts in the search results, websites would go from zero to hero, or if you were unlucky from the first page to the last.

With updates like this, you knew where you stood. You ‘survived’ the update, were vindicated, came away with knowledge; or you didn’t survive, and you learned.

And now this:

“Moz’s Marketing Scientist Dr. Peter J Meyers ran the numbers and reported more than 3,200 confirmed “improvements” to Google’s algorithm in 2018. This was close to double the 1,653 updates that Google reported just two years earlier, in 2016, and well over eight times the 350-400 changes reported in 2009.”

What does this all mean?

It means Google is doing updates that could be effecting your website’s ranking, and you don’t even know about it. It means Google is trying to get smarter, and it will become impossible to game the system, so stop trying to game the system.

What else does this mean?

It means this: you must be on our best behavior.

It means that being White Hat SEO is the bare minimum and is not enough.

It means that you need to become proactive and start building equity with your online properties.

Instead of building dozens of pages of low value ‘filler’ content pages you need to be producing unique, original content that exists no where else on the web.

90% of all web searches are done with Google.

How would it effect your company if you suddenly disappeared from Google’s search results.

What would that cost you in sales?

How long could you sustain that loss?

Is there anything that can be done to protect you from this?

You need equity.

How can you get equity?

One way is Online Reputation. Google can’t take that away from you.

People do business with companies they trust.

‘Don’t rely on just Google Reviews. Get: Facebook, Yelp, Angies List, Houzz, Yellow Pages, Home Advisor, whatever your industry is there are several industry-specific review platforms you can use. This is one way you can stop being a victim and start future-proofing your business.