Everyone already knows that content is King and you should have a business blog which regularly creates useful, interesting relative content to your audience/fan-base/consumer-base so as to establish yourself as an authority and give value.
However, if you’re writing two articles a week it is likely you’ve had some times where finding something new and fresh to write about was absolutely impossible. Or you may have no shortage of content ideas, but you want to increase the engagement/popularity/virality of your articles.
There is a simple solution to both of these situations: BuzzSumo.
BuzzSumo is a helpful search tool that tracks content on all social networking sites and ranks them based on the number of shares on Facebook, Twitter, LinkedIn, Google+, and Pinterest. It monitors content by topic or user and uses an advanced search engine to deliver accurate results.
This tool also lets you find the influencers and get to know what they are sharing online. You can also choose to get alerts via email based on a number of things – when an article mentions your keyword, when an author publishes an article or when your competitor publishes a post.
How do I use it?
If you can’t think of any more content ideas, or you want to create content that will be popular then you can search BuzzSumo to find what content is being shared the most on social media sites. And what is popular is likely to be popular again if re-written. So this tells you what content you should create. You can search for topics like: travel, home-improvement, or you can even search domains to find out what content from that domain is the most viral. A great use of this tool is to search you competitors’ domain, and find out what of their content is most popular. This will give you an idea of what content is striking a chord within your industry.
BuzzSumo is free, all you have to do is sign up. It also has a pro version with more advanced search features. After you find what topics are the hottest you can get to work on your own article on the same topic and rest assured that you’ll be writing something which resonates to some degree with your audience.