Did you know that it usually takes three emails to get your customer to leave you a review?
Even if they respond to your first request with a very enthusiastic “I’d love to write a review!!!”, there is a good chance they will not actually do it.
But worry not! Don’t misinterpret this as the cold shoulder; They still want to do the review. They just got busy or procrastinated. All they need is a friendly reminder.
What does this mean for you?
This means that you need to keep an Excel file, with each customer you’ve sent a review request, and note how many times you’ve sent follow up emails, and on what date. If you do this, you’ll have a comprehensive grid of all the data you need to effectively run your Review Campaign.
Why bother getting these reviews?
It is 2020. And even though you might think your demographic is not paying attention to reviews, I assure you they are. Baby Boomers, Gen-X and Millennials are all on the web and when it comes to doing their homework, they are researching online and they want to see what reviews a company has before they pull the trigger.
Any company can cherry-pick their best reviews and put it on their website’s ‘testimonial’ page. The consumer knows this, so they rely heavily on third party review platforms like Yelp, Google, Facebook, Angie’s List, Home Advisor, where they can get a second opinion.
Leaving Money on The Table
Therefore, in 2020, if you still just have 10 Google Reviews collecting dust, you need to kick into high gear because your prospects are going to go with companies that have more reviews, because that alone makes them trust your competition over you.
Don’t let that happen to you, play the game and get those reviews!