Tag Archives: social media

2017 Social Media Battle Plan

As the new year begins it is time to take stock and re-evaluate one’s social media strategy, and pledge to not make the same mistakes as one did in 2016 but instead employ only those actions that actually worked or … Continue reading

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Leveraging Instagram for your Business [Part Two]

How can I make viral-type content for my Instagram? Creativity can be very tricky. Something you can always do, to help you get ideas is to see what other companies or people are posting, and see how you could make … Continue reading

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Leveraging Instagram for your Business

Why even use Instagram for your business? You already have a company Facebook, Twitter, and maybe even a Pinterest. And despite your social media omnipresence you’re probably still not even getting the results you want. The last thing you need … Continue reading

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What is Retargeting?

As a web surfer you are already very familiar with retargeting, from a consumer’s perspective. It’s quite simple, we’ve all had the experience where we search on Google or Amazon for a particular product, view the product, close the browser, … Continue reading

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Creating Good Content with No Effort

Everyone already knows that content is King and you should have a business blog which regularly creates useful, interesting relative content to your audience/fan-base/consumer-base so as to establish yourself as an authority and give value. However, if you’re writing two … Continue reading

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Different types of Social Media

You can’t simply take the same piece of content and copy & paste it across all of your company’s social media platforms. Each platform has a specific use and is optimized differently. Facebook & Google Plus FB & GP are … Continue reading

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5 Things You’re doing wrong in Social Media

There are definitely some Dos and Don’ts with regard to social media for business. We’re going to take a look at Twitter and Facebook and how NOT to use them 1 – Not thinking outside the box Just because you … Continue reading

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4 Reasons Why Your Ads aren’t Working

Wrong Audience Any Marketer or PR worth his salt knows that different audiences have different values, different problems and ways of thinking, and therefore must be communicated to with that in mind. And since one’s brand/company can cater to multiple … Continue reading

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Don’t waste your time getting Facebook ‘likes’

Promoting on Facebook has changed over the past few years. Before if you had thousands of likes (or fans) you could expect to receive a great amount of engagement (likes, comments, shares) if your posts were of good quality. However … Continue reading

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Twitter is for Customer Service

Since Social Media is so new on the scene few believe or realize that there are indeed some rules as to how each platform (Twitter, Instagram, etc) should be used by businesses. Many uneducated marketers’ social media sites are a … Continue reading

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