Tag Archives: SEO

5 Things you should NOT be doing in SEO

In the Wild West of the SEO world there are many short-cuts you can take which can back-fire on you. This is why it is important to study Google’s Webmaster Guidelines so one can find out the truth, from the … Continue reading

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5 Things you should be doing in SEO

SEO is a huge field and it is very easy to get caught up in the minutia of factors which play into Google’s algorithms.  Often times the essential basics get eclipsed by new tricks or hacks. Let’s look over some … Continue reading

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#1 in Google ain’t What It Used to Be

CTR (click through rate) of google search result pages isn’t want it used to be. As Google adds more and more elements to the results pages, the organic search results receive much less attention. What is CTR? Click-through rate (CTR) … Continue reading

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Bad SEO Companies

The world of SEO has the unique phenomena of ‘white’ and ‘black’ (good and evil) techniques. You won’t find this in advertising, content marketing or social media marketing. That is because the end product of ads, content and social media … Continue reading

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What is the ROI of Content Marketing?

Most people would answer the above question with: well, you make a great piece of interesting content (free magazine, infographic, e-book, newsletter) someone reads/consumes it and then they go to your website and purchase your services/products. Actually, this rarely happens, … Continue reading

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Next Level SEO – 3 Ways

There are an infinite amount of wrong ways in doing SEO and just a few right ways. SEO is far more than link building and writing content pages. If you are doing your own SEO for your site and you … Continue reading

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How NOT to do SEO

When Google’s Panda and Penguin algorithm took effect many websites were penalized and dropped in the SERPs. Such sites relied heavily on link building schemes and thin spammy content, written for search engines not users. The website owners panicked. They … Continue reading

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DIY Keyword Research

The right keywords to choose for your website’s text may not be as obvious as you think. Indeed, the public may be searching by words and phrases (more often that you’d suppose) that you would never have even thought about. … Continue reading

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Fresh Content Ideas

As the web has evolved over the past couple decades a pattern or standard of the minimum number of pages (and types of pages) a website should have has become clear. Basically, every website has a minimum of 5 pages … Continue reading

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Increase your Traffic with a Business Blog

Why do so many business blogs start and end with a lonely ‘hello world’ post in WordPress? While there are many reasons, one of the main ones is lack of ideas for posting and that is what we will focus … Continue reading

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