Tag Archives: marketing

Collecting Identities: Taking your website to the next level

Is your website collecting identities and putting them into a database? Any master of sales will tell you that having a database of subscribers, buyers, prospects or any other type of identities is a vital resource for making continued sales. … Continue reading

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Is Your Website Part of Your Sales Funnel?

If you answered no, then it is absolutely essential that you do some research on the subject and get it implemented as soon as possible. Why? Because, having a website made without a sales funnel clearly defined is like starting … Continue reading

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5 Things you must be doing in 2017

Are you 100% of what you should be doing for internet marketing and promotion in 2017? We’re going to go over a few things that you definitely should be doing so that you don’t get left behind and miss out … Continue reading

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Using Scarcity to Sell

The power of scarcity is something to behold. Many times it is the sole reason a prospect moves from ‘decide’ to ‘action’ in the sales funnel and lays his money down. The worry and anxiety of losing something is so … Continue reading

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Using Rapport to Sell

The more you have in common with someone, the more they are interested in listening to you. And therefore the more receptive they will be in hearing what you have to say or sell. Generally, people like people who are … Continue reading

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Using Authority to Sell

Continuing on in our journey of discovering why people say ‘yes’ or agree to do things, we come to a very potent factor. The factor of authority. In the case of ‘consensus’ we have a person making his decision based … Continue reading

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Using Social Proof to Make Sales

What exactly is Social Proof? Wikipedia defines it as: “psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.” But if you wanted to make it simple, it could be … Continue reading

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Psychology for Web Marketing: Using Consistency

In last week’s article we discussed the power that reciprocity has over individuals in getting them to say yes, agree to things, or to buy. Now let’s go over another powerful influencing factor: Consistency.   Consistency of Commitment (keeping one’s … Continue reading

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Using Psychology for Web Marketing

Cialdini’s ground-breaking book ‘Science of Persuasion’ has tremendous potential for application in not only marketing but in web marketing as well. The book revolves around the main underlying reasons a person says ‘yes’ or agrees to do something. This data … Continue reading

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A Better Way to do Marketing

As each new year rolls forward the market places are saturated with more and more new products and new businesses. The consumer is assaulted at all corners with ads, each one in competition for his attention. The business owner is … Continue reading

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