Tag Archives: email marketing

Email Marketing: Too much Automation? [Part Two]

When to Automate You should use automation for the following: Transactional emails (order notification, shipping notices). There is NO reason not to automate these. They are a terrific waste of your time to not automate, and there is no benefit … Continue reading

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Email Marketing: Too much Automation? [Part One]

Is your automated email campaign not giving you the amount of engagement you hoped for? Do you want more of your subscribers answering your emails? Have you created an ‘email marketing machine’ only to be disappointed at the results? We’re … Continue reading

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Email is out. What’s next?

Are you unsatisfied with the performance of your email marketing campaign? Are you looking for what is next? It is no secret over the past ten years the effectiveness and open rates of email marketing has dwindled. Additionally, Gmail, MSN … Continue reading

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Common Email Marketing Mistakes

Mistake 1: Unsolicited Emails No one wants to receive a sales email from someone they don’t know. The offense is less if the unsolicited email is purely useful content. It is always a better idea to lead with value in … Continue reading

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One wrong way to get email subscribers

Are you currently collecting emails from visitors on your website? Are you satisfied with how many people ‘sign up to your newsletter’? We’re going to look at the right way which you should be doing, and the wrong way which … Continue reading

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2017 Email Marketing Battle Plan

Make 2017 a year where you take your newsletter initiative to a whole new level! What type of emails are you sending out to your list? Are they getting you results? Do you have a way of determining whether or … Continue reading

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Email Marketing Mistakes

There are a few essential mistakes to avoid when crafting sales emails. If these rules are violated then it gives one an erroneous opinion that email marketing doesn’t work because ‘no one opened my emails and bought from me’. Subject … Continue reading

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Email Marketing 101 – The Flow

A successful email marketing campaign is much more than doing an ‘email blast’ to all the subscribers on your list. Indeed, it actually has several key elements which must be present in order to have a successful campaign. If these … Continue reading

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What is the ROI of your Newsletter?

A good deal of websites these days offer visitors a free monthly email, all one has to do is sign-up and provide their email. The contents vary from: news, articles, special offers, etc. This is all well and good, but … Continue reading

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Email Marketing!? Nobody Opens my Emails!

Don’t let anyone convince you that email marketing is no longer relevant and should not be done. Nothing could be further from the truth. Let’s dispel some falsehoods. Low Open Rates Many scoff at email marketing, saying that no one … Continue reading

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