Tag Archives: advertising

Why You Need Solid Landing Pages

Does your website have landing pages? Are they giving you the results you want? Do you know the difference between a landing page and a normal web page? In this article we are going to go over all these points. … Continue reading

Posted in Advertising | Tagged , | Comments Off on Why You Need Solid Landing Pages

Using Authority to Sell

Continuing on in our journey of discovering why people say ‘yes’ or agree to do things, we come to a very potent factor. The factor of authority. In the case of ‘consensus’ we have a person making his decision based … Continue reading

Posted in Advertising, Marketing | Tagged , | Comments Off on Using Authority to Sell

Viral Content for Businesses

When considering viral content most associate it with videos of cats playing piano, policemen at dance-offs, and other social media staples. The majority of viral content is non-business related and created by individuals for their friends and other individuals. However, … Continue reading

Posted in Advertising, Content | Tagged , | Comments Off on Viral Content for Businesses

4 Reasons Why Your Ads aren’t Working

Wrong Audience Any Marketer or PR worth his salt knows that different audiences have different values, different problems and ways of thinking, and therefore must be communicated to with that in mind. And since one’s brand/company can cater to multiple … Continue reading

Posted in Advertising, Marketing | Tagged , , | Comments Off on 4 Reasons Why Your Ads aren’t Working

Let’s Demystify Promotion

Here are some commonly under-defined and confused terms which are sometimes even used interchangeably (erroneously). Each are different and have their own technologies and roles in a company. Promotion A very broad term which means a particle which is distributed, … Continue reading

Posted in Advertising, Marketing, Public Relations | Tagged , , , | Comments Off on Let’s Demystify Promotion

What is Content Marketing?

Before the days of the web it was sufficient to rely solely on public relations and traditional advertising (mailings, ads) in order to get the word out about your company and pull in prospective buyers. However, as the landscape has … Continue reading

Posted in Advertising, Content, Marketing, Search Engine Optimization, Social Media | Tagged , , , | Comments Off on What is Content Marketing?

Social Networking is Not Advertising

While there is nothing to stop one from doing posts that seem like pure advertising on social networking websites (such as special offers, discounts), it is not something that users want to see all the time, additionally such posts may … Continue reading

Posted in Advertising, Social Media | Tagged , | Comments Off on Social Networking is Not Advertising