Monthly Archives: October 2016

Using Scarcity to Sell

The power of scarcity is something to behold. Many times it is the sole reason a prospect moves from ‘decide’ to ‘action’ in the sales funnel and lays his money down. The worry and anxiety of losing something is so … Continue reading

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Using Rapport to Sell

The more you have in common with someone, the more they are interested in listening to you. And therefore the more receptive they will be in hearing what you have to say or sell. Generally, people like people who are … Continue reading

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Using Authority to Sell

Continuing on in our journey of discovering why people say ‘yes’ or agree to do things, we come to a very potent factor. The factor of authority. In the case of ‘consensus’ we have a person making his decision based … Continue reading

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Using Social Proof to Make Sales

What exactly is Social Proof? Wikipedia defines it as: “psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.” But if you wanted to make it simple, it could be … Continue reading

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