Monthly Archives: September 2016

Psychology for Web Marketing: Using Consistency

In last week’s article we discussed the power that reciprocity has over individuals in getting them to say yes, agree to things, or to buy. Now let’s go over another powerful influencing factor: Consistency.   Consistency of Commitment (keeping one’s … Continue reading

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Using Psychology for Web Marketing

Cialdini’s ground-breaking book ‘Science of Persuasion’ has tremendous potential for application in not only marketing but in web marketing as well. The book revolves around the main underlying reasons a person says ‘yes’ or agrees to do something. This data … Continue reading

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Is Email Marketing Dying? [Part Two]

Methods of Collecting 1)      You can require that the user inputs his email address before the chat can begin 2)      The agent can answer part of the user’s question but refer the user to a document (PDF), which he can … Continue reading

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Is Email Marketing Dying? [Part One]

In the heyday of Email people would open over 90% of all email received (Back when everyone was on AOL). Receiving an email was exciting and curious. Twenty years later the open rate have drastically fallen. People would open any … Continue reading

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