Monthly Archives: August 2016

The Sales Funnel on The Web: Awareness [Part Two]

Your Awareness Campaign It is important to accept that not everyone who gets exposed to your brand via your awareness campaign (ads, etc) will actually even be a qualified consumer. For example, it doesn’t matter how many times a man … Continue reading

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The Sales Funnel on The Web: Awareness [Part One]

If you consider your business’s website simply as a static business card on the web, irrelevant to revenue and not an element in your ‘sales pathway’ or ‘sales funnel’ then you will very likely be missing out by not optimizing … Continue reading

Posted in Marketing, Search Engine Optimization, Social Media | Comments Off on The Sales Funnel on The Web: Awareness [Part One]