Monthly Archives: January 2016

Viral Content for Businesses

When considering viral content most associate it with videos of cats playing piano, policemen at dance-offs, and other social media staples. The majority of viral content is non-business related and created by individuals for their friends and other individuals. However, … Continue reading

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What is the ROI of your Newsletter?

A good deal of websites these days offer visitors a free monthly email, all one has to do is sign-up and provide their email. The contents vary from: news, articles, special offers, etc. This is all well and good, but … Continue reading

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Email Marketing!? Nobody Opens my Emails!

Don’t let anyone convince you that email marketing is no longer relevant and should not be done. Nothing could be further from the truth. Let’s dispel some falsehoods. Low Open Rates Many scoff at email marketing, saying that no one … Continue reading

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4 Reasons Why Your Ads aren’t Working

Wrong Audience Any Marketer or PR worth his salt knows that different audiences have different values, different problems and ways of thinking, and therefore must be communicated to with that in mind. And since one’s brand/company can cater to multiple … Continue reading

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