Monthly Archives: December 2015

Don’t waste your time getting Facebook ‘likes’

Promoting on Facebook has changed over the past few years. Before if you had thousands of likes (or fans) you could expect to receive a great amount of engagement (likes, comments, shares) if your posts were of good quality. However … Continue reading

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Brand Awareness for Small Business?

When researching marketing, promotion and advertising one will inevitably come across ‘building brand awareness’ as a goal for ads, free content etc. At first glance this seems very desirable and necessary. Of course why wouldn’t you want to have more … Continue reading

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Marketing: Be Different, not Better

This seemingly counter-intuitive strategy is as under-utilized as it is unknown to marketers. The logical thing to do is to make the greatest product possible, and everyone will want to buy it. This makes sense, and it works if the … Continue reading

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Let’s Demystify Promotion

Here are some commonly under-defined and confused terms which are sometimes even used interchangeably (erroneously). Each are different and have their own technologies and roles in a company. Promotion A very broad term which means a particle which is distributed, … Continue reading

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