Monthly Archives: November 2015

What is the ROI of Content Marketing?

Most people would answer the above question with: well, you make a great piece of interesting content (free magazine, infographic, e-book, newsletter) someone reads/consumes it and then they go to your website and purchase your services/products. Actually, this rarely happens, … Continue reading

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Banner Blindness

As more and more advertisers find more and more ways to promote their banner ads to web users the individual can’t help but respond with a single response: ignore ads. Indeed a user visiting a website is looking for information, … Continue reading

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Twitter is for Customer Service

Since Social Media is so new on the scene few believe or realize that there are indeed some rules as to how each platform (Twitter, Instagram, etc) should be used by businesses. Many uneducated marketers’ social media sites are a … Continue reading

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Facebook is for Promotion

The majority of businesses these days have a Facebook account but are they using it for its most effective purpose? Most likely not. Social media platforms all have different uses and one should avoid linking them all together so that … Continue reading

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