Monthly Archives: October 2015

The Most Under-utilized Marketing Technology

The marketing technique ‘positioning’ is possibly the most misunderstood and under-utilized technology in business. Many err in thinking that positioning simply means where you put your product physically and the pursuant ramifications. For example: selling your goods at a tourist … Continue reading

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Next Level SEO – 3 Ways

There are an infinite amount of wrong ways in doing SEO and just a few right ways. SEO is far more than link building and writing content pages. If you are doing your own SEO for your site and you … Continue reading

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How NOT to do SEO

When Google’s Panda and Penguin algorithm took effect many websites were penalized and dropped in the SERPs. Such sites relied heavily on link building schemes and thin spammy content, written for search engines not users. The website owners panicked. They … Continue reading

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Getting Leads with Twitter

Coupling Twitter hashtag searches and 3rd party software, you can get notifications whenever anyone on twitter writes a tweet containing a keyword you specify, which then gives you the opportunity to reach out to them and start a dialogue. For … Continue reading

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