Monthly Archives: November 2014

What is Content Marketing?

Before the days of the web it was sufficient to rely solely on public relations and traditional advertising (mailings, ads) in order to get the word out about your company and pull in prospective buyers. However, as the landscape has … Continue reading

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Social Networking is Not Advertising

While there is nothing to stop one from doing posts that seem like pure advertising on social networking websites (such as special offers, discounts), it is not something that users want to see all the time, additionally such posts may … Continue reading

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Difference between Social Media and Social Networking

A very basic question indeed, however its answering is vital, as confusion of fundamental terms can prevent one from getting results. Despite of being used interchangeably they are in fact two different things and require some clarification, and if understood … Continue reading

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What is Native Advertising?

A new form of online advertising has emerged. Native advertising is the bridge between the age-old practices of content marketing (writing compelling and engaging pages of text on your website, with the goal of making a conversion), and traditional online … Continue reading

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