Category Archives: Marketing

Content Marketing Demystified

Content marketing not done properly may as well not be done at all! For it will not give you the final product you want: revenue. It’s like only being able to make cake batter and never having the complete cake … Continue reading

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Collecting Identities: Taking your website to the next level

Is your website collecting identities and putting them into a database? Any master of sales will tell you that having a database of subscribers, buyers, prospects or any other type of identities is a vital resource for making continued sales. … Continue reading

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5 Things you must be doing in 2017

Are you 100% of what you should be doing for internet marketing and promotion in 2017? We’re going to go over a few things that you definitely should be doing so that you don’t get left behind and miss out … Continue reading

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Marketing Blind-folded [Part Two]

Why bother doing this in the first place? Why should you go through the effort to create content which does the above? Because we are in a new era of marketing called: The Relationship Era. Great content fosters great relationships. … Continue reading

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Marketing Blind-folded [Part One]

Is your internet marketing and website marketing strategy NOT getting you the results you want? Do you feel you feel a disconnect from the money you spend on marketing and the results you get in your revenue? If ‘yes’, do … Continue reading

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Using Scarcity to Sell

The power of scarcity is something to behold. Many times it is the sole reason a prospect moves from ‘decide’ to ‘action’ in the sales funnel and lays his money down. The worry and anxiety of losing something is so … Continue reading

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Using Rapport to Sell

The more you have in common with someone, the more they are interested in listening to you. And therefore the more receptive they will be in hearing what you have to say or sell. Generally, people like people who are … Continue reading

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Using Authority to Sell

Continuing on in our journey of discovering why people say ‘yes’ or agree to do things, we come to a very potent factor. The factor of authority. In the case of ‘consensus’ we have a person making his decision based … Continue reading

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Using Social Proof to Make Sales

What exactly is Social Proof? Wikipedia defines it as: “psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.” But if you wanted to make it simple, it could be … Continue reading

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Psychology for Web Marketing: Using Consistency

In last week’s article we discussed the power that reciprocity has over individuals in getting them to say yes, agree to things, or to buy. Now let’s go over another powerful influencing factor: Consistency.   Consistency of Commitment (keeping one’s … Continue reading

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