Category Archives: Marketing

Selling online: 3 things you MUST be doing! [Part Two]

In our last article, we looked at the concept of down-selling and saw how it applied to online and brick & mortar businesses alike. Now let’s look at the other two sales techniques you can use to get more profit … Continue reading

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Selling online: 3 things you MUST be doing!

When selling things online or in a store there are three things you MUST be doing in order to MAXIMIZE the amount of profit you make from each sale. The idea is that RIGHT after you have sold someone something … Continue reading

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Customer Value Optimization [Part Two]

In our last article we discussed how your business needs an exactly defined formula for getting customers, selling products/service, and factoring in the promo cost, and showing the profit. We already discussed customer acquisition and saw that for selling online, … Continue reading

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Customer Value Optimization

Are your online business endeavors not making you enough revenue? Would you like to know some simple, logical and workable ways to increase revenue? Let’s discuss how you can get more money out of each customer, and optimize the customer’s … Continue reading

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Content Marketing Demystified

Content marketing not done properly may as well not be done at all! For it will not give you the final product you want: revenue. It’s like only being able to make cake batter and never having the complete cake … Continue reading

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Collecting Identities: Taking your website to the next level

Is your website collecting identities and putting them into a database? Any master of sales will tell you that having a database of subscribers, buyers, prospects or any other type of identities is a vital resource for making continued sales. … Continue reading

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5 Things you must be doing in 2017

Are you 100% of what you should be doing for internet marketing and promotion in 2017? We’re going to go over a few things that you definitely should be doing so that you don’t get left behind and miss out … Continue reading

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Marketing Blind-folded [Part Two]

Why bother doing this in the first place? Why should you go through the effort to create content which does the above? Because we are in a new era of marketing called: The Relationship Era. Great content fosters great relationships. … Continue reading

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Marketing Blind-folded [Part One]

Is your internet marketing and website marketing strategy NOT getting you the results you want? Do you feel you feel a disconnect from the money you spend on marketing and the results you get in your revenue? If ‘yes’, do … Continue reading

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Using Scarcity to Sell

The power of scarcity is something to behold. Many times it is the sole reason a prospect moves from ‘decide’ to ‘action’ in the sales funnel and lays his money down. The worry and anxiety of losing something is so … Continue reading

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