Category Archives: Public Relations

5 Things You’re doing wrong in Social Media

There are definitely some Dos and Don’ts with regard to social media for business. We’re going to take a look at Twitter and Facebook and how NOT to use them 1 – Not thinking outside the box Just because you … Continue reading

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Let’s Demystify Promotion

Here are some commonly under-defined and confused terms which are sometimes even used interchangeably (erroneously). Each are different and have their own technologies and roles in a company. Promotion A very broad term which means a particle which is distributed, … Continue reading

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The Most Under-utilized Marketing Technology

The marketing technique ‘positioning’ is possibly the most misunderstood and under-utilized technology in business. Many err in thinking that positioning simply means where you put your product physically and the pursuant ramifications. For example: selling your goods at a tourist … Continue reading

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Next Level SEO – 3 Ways

There are an infinite amount of wrong ways in doing SEO and just a few right ways. SEO is far more than link building and writing content pages. If you are doing your own SEO for your site and you … Continue reading

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Understanding Content Marketing and its Uses

Consumers have been inundated by paid advertising for decades now and have become relatively desensitized to it. It has lost the effect it once had. And this is not just in traditional ads such as those in newspapers, magazines and … Continue reading

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Introducing Yelp

What is it? Yelp is simply an online directory of local businesses which features customer reviews. It is the largest and most popular consumer-based review website, with over 67 millions reviews in its repository and 139 million unique visitors in … Continue reading

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Building Confidence with Testimonials

As business owners know, gaining consumer confidence and trust in your company and products is a vital aspect of doing business. Sometimes this can be easier said than done. However, when it comes to gaining trust and confidence from users … Continue reading

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How to get Positive Reviews

In last week’s article we discussed the power of online reputation and how potent it has become in influencing the minds of potential customers. In many cases it is the determining factor in whether or not a person will seek … Continue reading

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The Power of Online Reputation

While many business owners would scoff at the idea of their business, income and overall reputation being at the mercy of online review sites like Google Plus, Yelp, Angie’s List, Houzz and others, it is to some degree true. The … Continue reading

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Enhancing your sell-ability

There are many factors which affect how well you can impinge on your consumer/customer base and turn them from window shoppers into buyers. A revealing survey of 100,000 homeowners (seeking contractors) by Houzz in 2013 illustrates some of these which … Continue reading

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