Category Archives: Facebook

How to do interest-targeted Ads on Facebook

Do you have confidence in ads on Facebook? Are you getting the leads/return that you expected? Let’s look at the right way to do interest-targeted ads on Facebook. You don’t just hastily whip together some text, a stock photo, set … Continue reading

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Re-Evaluating Your Company Facebook [Part Two]

But I have a boring landscaping company and there is no popular or viral landscaping content on the web This is a good point. While it is best if you can keep the content you post tied to the industry/field … Continue reading

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Re-Evaluating Your Company Facebook

Does your company Facebook campaign feel like a random ambiguous activity? Do you feel a disconnect between your company’s Facebook page and your sales & marketing campaign? Are you not getting any results with your business Facebook page? If you … Continue reading

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Don’t waste your time getting Facebook ‘likes’

Promoting on Facebook has changed over the past few years. Before if you had thousands of likes (or fans) you could expect to receive a great amount of engagement (likes, comments, shares) if your posts were of good quality. However … Continue reading

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Facebook is for Promotion

The majority of businesses these days have a Facebook account but are they using it for its most effective purpose? Most likely not. Social media platforms all have different uses and one should avoid linking them all together so that … Continue reading

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Promoting your Business with Instagram

Instagram is an iPhone/Android app which allows users to take photos, edit them (by applying creative filters/cropping, etc) and post them to their Instagram feed (or directly to Facebook) on their profile so they can be shared to all of … Continue reading

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What is the difference between Facebook and Linkedin?

What are they and what are they used for? Facebook Non-business users on facebook use the site for seeing what their friends are up to, sharing pictures of cats, keeping in touch with friends, etc. Business users on facebook have … Continue reading

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Increasing Engagement in Social Media

If you have been posting in Facebook, Twitter and Google Plus you may have seen some of your posts getting high engagement (‘shares’, ‘retweets’, ‘likes’, etc) and some posts getting very little. And you may have been subsequently befuddled as … Continue reading

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What does Google Plus have that Facebook doesn’t?

There is one valuable thing that Google Plus offers which Facebook does not. And that is an organic (non-paid) method of reaching out and actively acquiring new followers/fans. Facebook allows the user a one time chance to ‘invite’ any of … Continue reading

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Facebook Campaign Strategy

Without a workable strategy for your business’s facebook promotion campaign you can be easily whisked off into unnecessary, untested or even detrimental actions. Let’s examine some of the most fundamental actions you must take, which are empirical in their logic, … Continue reading

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