Category Archives: Email Marketing

Email Marketing: Too much Automation? [Part Two]

When to Automate You should use automation for the following: Transactional emails (order notification, shipping notices). There is NO reason not to automate these. They are a terrific waste of your time to not automate, and there is no benefit … Continue reading

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Email Marketing: Too much Automation? [Part One]

Is your automated email campaign not giving you the amount of engagement you hoped for? Do you want more of your subscribers answering your emails? Have you created an ‘email marketing machine’ only to be disappointed at the results? We’re … Continue reading

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Customer Value Optimization [Part Two]

In our last article we discussed how your business needs an exactly defined formula for getting customers, selling products/service, and factoring in the promo cost, and showing the profit. We already discussed customer acquisition and saw that for selling online, … Continue reading

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Customer Value Optimization

Are your online business endeavors not making you enough revenue? Would you like to know some simple, logical and workable ways to increase revenue? Let’s discuss how you can get more money out of each customer, and optimize the customer’s … Continue reading

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Email is out. What’s next?

Are you unsatisfied with the performance of your email marketing campaign? Are you looking for what is next? It is no secret over the past ten years the effectiveness and open rates of email marketing has dwindled. Additionally, Gmail, MSN … Continue reading

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Common Email Marketing Mistakes

Mistake 1: Unsolicited Emails No one wants to receive a sales email from someone they don’t know. The offense is less if the unsolicited email is purely useful content. It is always a better idea to lead with value in … Continue reading

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The Best Way to Use PPC & Landing Pages [Part Two]

Sales (squeeze) Landing Pages In our last article we discussed what a landing page should and should not be, and described in detail how an opt-in landing page works. There is another type of landing page which is probably the … Continue reading

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The Best Way to Use PPC & Landing Pages

Do you get the results you hope for with pay-per-click ads? Do you feel confident that your money spent on ads is actually bringing you back revenue? In order to achieve the above let’s look at the right way to … Continue reading

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Collecting Identities: Taking your website to the next level

Is your website collecting identities and putting them into a database? Any master of sales will tell you that having a database of subscribers, buyers, prospects or any other type of identities is a vital resource for making continued sales. … Continue reading

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One wrong way to get email subscribers

Are you currently collecting emails from visitors on your website? Are you satisfied with how many people ‘sign up to your newsletter’? We’re going to look at the right way which you should be doing, and the wrong way which … Continue reading

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