Category Archives: Advertising

Customer Value Optimization [Part Two]

In our last article we discussed how your business needs an exactly defined formula for getting customers, selling products/service, and factoring in the promo cost, and showing the profit. We already discussed customer acquisition and saw that for selling online, … Continue reading

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Customer Value Optimization

Are your online business endeavors not making you enough revenue? Would you like to know some simple, logical and workable ways to increase revenue? Let’s discuss how you can get more money out of each customer, and optimize the customer’s … Continue reading

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Why You Need Solid Landing Pages

Does your website have landing pages? Are they giving you the results you want? Do you know the difference between a landing page and a normal web page? In this article we are going to go over all these points. … Continue reading

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The Best Way to Use PPC & Landing Pages [Part Two]

Sales (squeeze) Landing Pages In our last article we discussed what a landing page should and should not be, and described in detail how an opt-in landing page works. There is another type of landing page which is probably the … Continue reading

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The Best Way to Use PPC & Landing Pages

Do you get the results you hope for with pay-per-click ads? Do you feel confident that your money spent on ads is actually bringing you back revenue? In order to achieve the above let’s look at the right way to … Continue reading

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How to do interest-targeted Ads on Facebook

Do you have confidence in ads on Facebook? Are you getting the leads/return that you expected? Let’s look at the right way to do interest-targeted ads on Facebook. You don’t just hastily whip together some text, a stock photo, set … Continue reading

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5 Things you must be doing in 2017

Are you 100% of what you should be doing for internet marketing and promotion in 2017? We’re going to go over a few things that you definitely should be doing so that you don’t get left behind and miss out … Continue reading

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Marketing Blind-folded [Part Two]

Why bother doing this in the first place? Why should you go through the effort to create content which does the above? Because we are in a new era of marketing called: The Relationship Era. Great content fosters great relationships. … Continue reading

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Using Scarcity to Sell

The power of scarcity is something to behold. Many times it is the sole reason a prospect moves from ‘decide’ to ‘action’ in the sales funnel and lays his money down. The worry and anxiety of losing something is so … Continue reading

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Using Rapport to Sell

The more you have in common with someone, the more they are interested in listening to you. And therefore the more receptive they will be in hearing what you have to say or sell. Generally, people like people who are … Continue reading

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