Category Archives: Advertising

How to do interest-targeted Ads on Facebook

Do you have confidence in ads on Facebook? Are you getting the leads/return that you expected? Let’s look at the right way to do interest-targeted ads on Facebook. You don’t just hastily whip together some text, a stock photo, set … Continue reading

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5 Things you must be doing in 2017

Are you 100% of what you should be doing for internet marketing and promotion in 2017? We’re going to go over a few things that you definitely should be doing so that you don’t get left behind and miss out … Continue reading

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Marketing Blind-folded [Part Two]

Why bother doing this in the first place? Why should you go through the effort to create content which does the above? Because we are in a new era of marketing called: The Relationship Era. Great content fosters great relationships. … Continue reading

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Using Scarcity to Sell

The power of scarcity is something to behold. Many times it is the sole reason a prospect moves from ‘decide’ to ‘action’ in the sales funnel and lays his money down. The worry and anxiety of losing something is so … Continue reading

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Using Rapport to Sell

The more you have in common with someone, the more they are interested in listening to you. And therefore the more receptive they will be in hearing what you have to say or sell. Generally, people like people who are … Continue reading

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Using Authority to Sell

Continuing on in our journey of discovering why people say ‘yes’ or agree to do things, we come to a very potent factor. The factor of authority. In the case of ‘consensus’ we have a person making his decision based … Continue reading

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Using Social Proof to Make Sales

What exactly is Social Proof? Wikipedia defines it as: “psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.” But if you wanted to make it simple, it could be … Continue reading

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Using Psychology for Web Marketing

Cialdini’s ground-breaking book ‘Science of Persuasion’ has tremendous potential for application in not only marketing but in web marketing as well. The book revolves around the main underlying reasons a person says ‘yes’ or agrees to do something. This data … Continue reading

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Adding Value to Your Website [Part Two]

Free Awesome Content Free content isn’t as fast as the above deep discount method is in creating revenue. That is because the free content method does not sell, all it does is give valuable information, it also: 1)      Builds trust … Continue reading

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Adding Value to Your Website [Part One]

The web is teeming with competition. For every local business there are scores of others doing the same thing, at varying levels of quality. This is why businesses are encouraged to ‘stand out’ and be different, so they can be … Continue reading

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