Category Archives: Search Engine Optimization

How to Rank in Google Maps (Google Local)

Do you want your website to be at the top of search results on Google Local and Maps searches? Let’s look over some of the basics. Getting your website to the top of Google’s search results requires a certain strategy … Continue reading

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5 Things you must be doing in 2017

Are you 100% of what you should be doing for internet marketing and promotion in 2017? We’re going to go over a few things that you definitely should be doing so that you don’t get left behind and miss out … Continue reading

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The Sales Funnel on The Web: Awareness [Part Two]

Your Awareness Campaign It is important to accept that not everyone who gets exposed to your brand via your awareness campaign (ads, etc) will actually even be a qualified consumer. For example, it doesn’t matter how many times a man … Continue reading

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The Sales Funnel on The Web: Awareness [Part One]

If you consider your business’s website simply as a static business card on the web, irrelevant to revenue and not an element in your ‘sales pathway’ or ‘sales funnel’ then you will very likely be missing out by not optimizing … Continue reading

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5 Things you should NOT be doing in SEO

In the Wild West of the SEO world there are many short-cuts you can take which can back-fire on you. This is why it is important to study Google’s Webmaster Guidelines so one can find out the truth, from the … Continue reading

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5 Things you should be doing in SEO

SEO is a huge field and it is very easy to get caught up in the minutia of factors which play into Google’s algorithms.  Often times the essential basics get eclipsed by new tricks or hacks. Let’s look over some … Continue reading

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#1 in Google ain’t What It Used to Be

CTR (click through rate) of google search result pages isn’t want it used to be. As Google adds more and more elements to the results pages, the organic search results receive much less attention. What is CTR? Click-through rate (CTR) … Continue reading

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Bad SEO Companies

The world of SEO has the unique phenomena of ‘white’ and ‘black’ (good and evil) techniques. You won’t find this in advertising, content marketing or social media marketing. That is because the end product of ads, content and social media … Continue reading

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What is the ROI of Content Marketing?

Most people would answer the above question with: well, you make a great piece of interesting content (free magazine, infographic, e-book, newsletter) someone reads/consumes it and then they go to your website and purchase your services/products. Actually, this rarely happens, … Continue reading

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Next Level SEO – 3 Ways

There are an infinite amount of wrong ways in doing SEO and just a few right ways. SEO is far more than link building and writing content pages. If you are doing your own SEO for your site and you … Continue reading

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