Author Archives: admin

How to Rank in Google Maps (Google Local)

Do you want your website to be at the top of search results on Google Local and Maps searches? Let’s look over some of the basics. Getting your website to the top of Google’s search results requires a certain strategy … Continue reading

Posted in Search Engine Optimization | Tagged , , , , | Comments Off on How to Rank in Google Maps (Google Local)

You Need Google Analytics for your Website

Do you want to drive more traffic to your website? Do you want to get more out of your existing traffic? (more lead forms, for instance). If yes, then you need to get Google Analytics on your website. You don’t … Continue reading

Posted in Analytics | Tagged , | Comments Off on You Need Google Analytics for your Website

Using Memes for Your Business’s Social Media Campaign

(/ˈmiːm/ MEEM) You’ve seen them all over Facebook and Instagram. But has it ever occurred to you that it is something you could use on your social media campaigns?   What is a meme exactly? It is an image, (whether … Continue reading

Posted in Facebook, Social Media | Tagged , | Comments Off on Using Memes for Your Business’s Social Media Campaign

Selling on Social Media Using your Personal Facebook Account

Do you post on your personal Facebook account in hopes that you will make sales? Are you getting the sales you want from posting? If you’re not satisfied with your results, read on.   Setting expectations It is not a … Continue reading

Posted in Facebook, Social Media | Tagged , | Comments Off on Selling on Social Media Using your Personal Facebook Account

Email Marketing: Too much Automation? [Part Two]

When to Automate You should use automation for the following: Transactional emails (order notification, shipping notices). There is NO reason not to automate these. They are a terrific waste of your time to not automate, and there is no benefit … Continue reading

Posted in Email Marketing | Tagged | Comments Off on Email Marketing: Too much Automation? [Part Two]

Email Marketing: Too much Automation? [Part One]

Is your automated email campaign not giving you the amount of engagement you hoped for? Do you want more of your subscribers answering your emails? Have you created an ‘email marketing machine’ only to be disappointed at the results? We’re … Continue reading

Posted in Email Marketing | Tagged | Comments Off on Email Marketing: Too much Automation? [Part One]

Selling online: 3 things you MUST be doing! [Part Two]

In our last article, we looked at the concept of down-selling and saw how it applied to online and brick & mortar businesses alike. Now let’s look at the other two sales techniques you can use to get more profit … Continue reading

Posted in Marketing, Sales | Tagged , , , , | Comments Off on Selling online: 3 things you MUST be doing! [Part Two]

Selling online: 3 things you MUST be doing!

When selling things online or in a store there are three things you MUST be doing in order to MAXIMIZE the amount of profit you make from each sale. The idea is that RIGHT after you have sold someone something … Continue reading

Posted in Marketing, Sales | Tagged , , , , | Comments Off on Selling online: 3 things you MUST be doing!

Customer Value Optimization [Part Two]

In our last article we discussed how your business needs an exactly defined formula for getting customers, selling products/service, and factoring in the promo cost, and showing the profit. We already discussed customer acquisition and saw that for selling online, … Continue reading

Posted in Advertising, Email Marketing, Marketing | Tagged | Comments Off on Customer Value Optimization [Part Two]

Customer Value Optimization

Are your online business endeavors not making you enough revenue? Would you like to know some simple, logical and workable ways to increase revenue? Let’s discuss how you can get more money out of each customer, and optimize the customer’s … Continue reading

Posted in Advertising, Email Marketing, Marketing | Tagged | Comments Off on Customer Value Optimization