Doing Facebook Right

Do you want your company Facebook to have more than 100 likes?

Do you want a Facebook audience that loves your brand and posts and goes out of their way to share your content?

If so… then you need to forget everything you know about what you should be posting on Facebook, because it is wrong.

Facebook is no place to be conservative and business like. It is a place to be social and experimental.

Conservative Facebook pages get ignored and never grow more than a hundred followers. There is nothing to interest the audience, it is all just more business posts, like every other business FB page.

Creative, edgy, experimental Facebook pages are loved and shared. And after that’s what you want isn’t it?

 

The wrong things to post (being conservative and business-like)

Some business owners are so afraid of the consequences of posting that they won’t even post free content or content which is DIY-based. Meaning they are afraid their client is going to DIY and not need their services.

In our current age of relationship-based marketing, freely sharing useful information to the potential client is KING.

And how do you build a relationship with someone? You add value. You lead with value and you seek to enhance them, make them a better them. That does not include hiding information from them which might cause them to not require your services.

It is the exact opposite. If a business goes out of their way to give helpful information to a prospect (even if that means that they might not get any business), they will win a place in the mind of that prospect, because they were being human, helpful and not money-hungry.

It is important to remember that on social media you need to do the social thing.

It is not the same as if you paid $5 for a pay-per-click ad, and the person went to a landing page, and then on your landing page you were promoting your competition. That is obviously stupid, because it is an ad squeeze page and should generate revenue.

But if you are just posting on social media, most of your posts SHOULD be good-will posts, designed to simply help your audience.

While you certainly should be posting coupons, special offers, and sales oriented posts, they should be no more than 20% of your posts. The remaining 80% should be various forms of free useful content or entertaining content.

 

The right things to post (being social and human)

It cannot be stressed enough that businesses on Facebook need to post the same type of material that individuals do on their personal accounts.

What does this mean?

This means the three main things you should be posting on your business FB are:

  • Articles to useful or helpful content, related to your industry
  • Photos of your good works/products
  • Memes

While business owners may reject the idea of posting memes or scoff at it, it is nonetheless true. Good, relatable memes get the highest engagement than any other type of post on social media. And this fact should not be ignored.

And they don’t have to be degrading, perverse or low-brow. A good meme is simply funny or very relatable.

Additionally, the memes you post do NOT have to be related to your industry! This is a fatal mistake social media managers make.

Just because you have a landscaping business does not mean you can only post memes about landscaping. I assure you there are very few memes about landscaping on the internet, let alone entertaining ones!

It does mean that you should definitely make your own memes on the topic of landscaping, and still also post plenty of standard/general memes.

To learn more about memes and how to make them check out this article:

http://www.digitaltrends.com/social-media/how-to-make-your-own-meme/

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Getting your Instagram ON

If you’re a CPA or some other non-visual type occupation then you are excused for not promoting your company on Instagram.

But if your company has any modicum of creativity and production you should definitely be leveraging Instagram to promote your offerings.

Small Audience

Assuming you are already taking excellent pictures or posting entertaining memes on your Instagram you will find that you’re just not reaching as far and getting the amount of engagement you want, despite your liberal use of hashtags.

Perhaps you’ve also tried doing ads on Instagram but you’re not getting the results you wanted.

Having an audience of a few hundred won’t do it. Even having an audience of a few thousand won’t really help you get results.

You need to get your Instagram followers up into the tens of thousands.

Here’s how you do it:

How to expand your audience on Instagram

Expanding your audience and followers on Instagram is very simple but requires a concerted effort, and persistence. All you have to do is this one thing: reach out to the thought leaders of your audience/demographic and promote their wears and offerings on your Instagram, and then ask in return if they could promote yours on their Instagram.

Because they have tens of thousands of followers whenever they make a post, it will get a considerable amount of engagement, providing a lot of exposure.

Consider if you did this for twenty different thought leaders in your space/industry, and consider how many new followers you would get from that simple action.

Example

If you are a landscaping company, you would want to find out what thought leaders there are for home improvement, remolding, gardening etc. These thought leaders are individuals, not big businesses.

The process:

  • You would make a list of all the thought leaders who had the largest followings.
  • You would then follow and like many of their posts.
  • Promote their products or services on your Instagram, naturally, giving a ‘shout out’ to them, so they can see you are promoting them and a fan
  • After doing this for a bit, then reach out to them on Instagram (via direct message), tell them that you’re a fan, and you really like their product/service, and have been telling your audience about it. And then finally send them a sample of your product (if you have products), or ask if they would promote your services on their Instagram. If you’re a landscaping company the most practical thing would be for them to simply share the excellent pictures that you are posting of your project portfolio. And if you did have products you could send them free ones to sample, which they could then promote, but in lieu of that photos of your good work would do.
  • Continue to build a relationship with them, by sharing their posts.

 

Conclusion

By doing this you can expand your sphere of influence outward and reach more people and reach the right people!

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The Best Way to Use PPC & Landing Pages [Part Two]

Sales (squeeze) Landing Pages

In our last article we discussed what a landing page should and should not be, and described in detail how an opt-in landing page works.

There is another type of landing page which is probably the most commonly used, and that is the Sales Landing page. These give you revenue right away, and convert the traffic into money. They have a smaller conversion rate than an email opt-in landing page, but they are still very effective and are used by many businesses to generate revenue. Of course to have a sales landing page you need a product or service to sell.

 

How does it work?

First you must have a means of getting traffic.

This could be social media posts (which link to your landing page), or this could be PPC, which also link to your landing page. Either way, when you promote your website/services you MUST link your promotion (be it ads or social media) to a TAILOR MADE landing page.

Today we are going to look at Sales Landing pages.

 

Components of a Sales Page

An effective sales page should have the following:

  • A sales video at the very top, to enlighten, handle objections, and close the viewer
  • Testimonials of consumers, showing their name and photo
  • Multiple CTAs
  • Detailed breakdown on the ‘before’ and ‘after’ of the sale. In other words, what life is like without your product and service, and how awful it is (this takes creativity). And then, how life will be awesome WITH your product/service; showing them that you can take them from ‘before’ to ‘after’
  • Bullet points and properly formatted text, so that it can be digested easily
  • If applicable, photos of the before and after

 

How much should I charge?

It should be between $10 and $50. Anything more would require personal contact, via phone or interview.

If your products and services are expensive, high-ticket items that cost thousands of dollars, you should not expect or hope that these will sell via a PPC ad campaign.

 

Breaking Even

The idea is that if you pay $100 for 100 clicks to your landing page, and two visitors end up buying your $50 product, you will make $100. So essentially you break even at that point. And this would be a 2% conversion rate. This is a pretty average conversion rate, and can be increased.

As long as you are breaking even with the sales from the sales landing page you will profit, because, after every purchase you will capture the buyer’s personal info, so you can then upsell them further products and higher ticket items via email marketing.

So the goal of the sales landing page isn’t to make you money. The goal of the sales landing page is to recoup the cost of the PPC campaign which brought the traffic. After that, you then add them to your list, and sell them the rest of your products/services. It is by doing THIS where you make the money.

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The Best Way to Use PPC & Landing Pages

Do you get the results you hope for with pay-per-click ads?

Do you feel confident that your money spent on ads is actually bringing you back revenue?

In order to achieve the above let’s look at the right way to use PPC.

 

PPC Do’s and Don’ts

PPC isn’t something you just whip together and forget. It has to be part of a system. A system which results in giving you revenue, a system which as a beginning a middle and an end.

Unless you have money to waste, PPC is not to just ‘get your name out there’.

Your PPC ad does NOT just link to your home page. That is utterly fatal and a waste of money.

Your PPC ad MUST link to a specifically crated web page, which is written precisely for the type of person (audience) who would have clicked on your ad in the first place. This is called a landing page.

 

Landing Pages

A landing page is not your home page, and it is also not just another ‘inside page’ based off your site’s template. The landing page must act as a ‘funnel’ or a ‘squeeze page’. It takes a visitor, and sends him down a very precise path, without opportunities for him to get distracted and turn away.

A landing page must meet very exact specifications:

  • No site navigation. If you have navigation links he will click off the landing page and you will lose your chance to sell him your offer
  • Only ONE offer/command. You don’t want to dilute your message by distracting them with other offers
  • Repeated calls to actions for your offer. Do not just have one CTA
  • Some form of testimonials, either video, photo, or written, but with pictures
  • Carefully crafted sales text to close the reader on whatever your offer is

 

What kind of offers do I put on my landing page, and what types of landing pages are there?

Ninety percent of the time you will use one of the following two types of landing pages:

  • Email opt-in landing pages
  • Sales landing pages

They each have their own purpose, and their own conversion rates.

Let’s discuss the use of each.

 

Email Opt-in Landing Pages

If your aim is to collect email addresses, so you can have them put into a database, so you can do email marketing, then you will want your PPC ads to link to a landing page which persuades the visitor to ‘opt-in’ to your email list.

Why would they just give you their email address? They won’t! You need to persuade them to do this, you will need to offer some sort of free and vital information. Just putting a ‘subscribe now’, will not get you anything. You need to give them a COMPELLING reason to give up their email address. Traditionally, an effective way of doing this is offering a short but vital e-book on a particular topic, which they can get for free, once they give their name and email.

Additionally, this is not the same as having a ‘subscribe to our newsletter’ box on the bottom corner of your website. That is not the same as an email opt-in landing page.

This type of landing page would be very straight forward and does not have to be very long at all.

It needs to discuss the value of the free e-book, the problems the person is encountering right now, and how the e-book will help them handle those problems, and become better.

The Model:

  • User clicks on your PPC ad
  • He is taken to your email opt-in landing page
  • He sees your carefully written sales text which tells him why he must opt-in and give up his email address
  • He puts in his name and email number, in exchange for a downloadable piece of FREE and valuable content
  • His email gets imported into your email marketing software (Mailchimp, etc.)
  • You can then promote to him with your email marketing campaigns, and turn him into a buyer, thus closing the loop and getting revenue out of this.

An email opt-in landing page will get MORE ‘sign ups’, than a sales landing page.

This is obvious as the bar is raised much lower, and it doesn’t require the person to spend any money.

The idea is that you pull them in with the free content, and then sell them later, with email marketing.

 

What’s next?

In our next article we will tackle the subject of using PPC in conjunction with a sales landing page.

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How to do interest-targeted Ads on Facebook

Do you have confidence in ads on Facebook?

Are you getting the leads/return that you expected?

Let’s look at the right way to do interest-targeted ads on Facebook.

You don’t just hastily whip together some text, a stock photo, set a budget, and call it a day.

An ad which performs on FB must have these things:

  • Finely crafted text to get attention, text which is relevant to your product
  • An impactful, non-generic, non-stock photo, which is also relevant to your product
  • A budget of $5 a day
  • A carefully selected demographic/audience, so you are putting your product in front of the right people

 

The Text for the Headline

Above your image you will have some headline text for your ad. You have a limit of 25 characters for the headline.

When you think of the text, you need to think of the ‘national inquirer’ (minus the lies). The text has to grab their attention and suck them in. Same with the image. The viewer only has a second of his attention to give to you, so it is vital that you avoid bland and conservative ads at all cost. The text should also be truthful. It should NOT just say the name of your service or the name of your company. That will not get anyone’s attention.

The text can be:

-a heavily discounted offer, where the savings are obvious (Three bottles of wine for $19)
-a mysterious or strange statement (Nutritionists hate this weird trick…)
-the start of an emotional story (When all hope was lost for this little boy…)
-very desirable benefits (loose 21 pounds in 21 days)

Note: Below the image you can have 90 characters of text, which you can use to close viewers and give them a CTA.

 

The Image

The image cannot be conservative or bland, it can’t just blend into the background. It needs to pop and grab attention. Facebook does have guidelines on what types of images are not allowed. More data can be found here:

https://www.facebook.com/policies/ads/

Keep in mind that your image does not have to be the image of whatever product or service you are selling. It just has to be close enough to be related.

For instance, if you are selling a “limited time only 50% OFF landscaping maintenance service”, you wouldn’t have your image be some nice clean grass. That is far too normal and will not get noticed. Consider something weird and shocking, like a photo of a lawn with a bomb crater in the middle. Or a lawn over-run with furry critters.

It goes without saying that your text should tie in with the image.

Additionally the image itself can have text on it, but it cannot take up more than 20% of the image.

 

The Demographic

It is not enough to choose the sex, age and income in your demographic for your FB ads. That is far too broad. You must, must also determine what your audience’s interests are, and then select those interests when making your ad. This ensures that the right people are seeing your ad. You don’t want your ad being shown to all one billion FB users, you want it shown specifically to the people who are most likely to buy your product.

For example, if you were selling internet marketing software, you would want your ad to be shown to people who are interested in not only the subject, but also the various platforms and software (because those people would be more apt to buy yours). And to sort the amateurs from the pros you’d also want your ad to be shown to people who are informed and follow marketing thought leaders. You can configure all of this in the ‘interests’ section of the FB ad dashboard.

Choose Marketing Subjects:

-internet marketing
-email marketing
-SEM

Choose Marketing Software:

-Aweber
-Mailchimp
-Kissmetrics
-Moz

Choose Marketing Thought Leaders:

-Ryan Deiss
-Frank Kern
-Neil Patel

In this case a person will only see your ad IF they are interested in at least one of the subjects, one of the software platforms, and one of the thought leaders.

By doing this you are really focusing in and putting your ad in front of the right people.

Continue reading

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Collecting Identities: Taking your website to the next level

Is your website collecting identities and putting them into a database?

Any master of sales will tell you that having a database of subscribers, buyers, prospects or any other type of identities is a vital resource for making continued sales.

In the case of keeping a database of buyers, this is proven by the fact that it is always easier to sell someone you have sold before. They are already familiar with your brand, they know about your product, chances are they liked your product and you stand out more in their mind than the competition since they have had an actual experience with you. Therefore, creating a list of current customers is vital to increasing revenue. Monthly mailings to them or weekly emails to them can help you maximize your profits.

Additionally, creating a list of prospects or leads (those who have not bought from you yet) is also vital, as it enables you to turn interested/curious prospects into buyers, who can then be put into your buyer database, that we mentioned above.

 

How do I do this?

Making a database of buyers is pretty easy, if you have been keeping records of all your transactions. All it requires from you is to dig up your old records and start importing the names, phone numbers and emails into a spreadsheet, which can then be imported into an Email Marketing Platform such as Mail Chimp or AWeber.

Making a database of prospects/leads is a little different. In this case you want people who visit your website who are curious to give you their contact info.

But people won’t just give you their contact info for no reason. All that is needed is a name and an email. Phone, address, city all comes later, when they are a buyer. For leads we just want a name and email.

Also, you don’t want them to just give you their ‘spam’ email address which, they give to anyone. You want the email that they use regularly.

 

How do I get their email?

You need to have an offer. There has to be an exchange for the contact info. And this does not mean a ‘free consultation’ or simply a contact form.

You need to give them some kind of valuable product in exchange.

It has to be something they can download or use. It is NOT just simply a page of text on your website.

This offer is called a ‘lead magnet’.

Definition: A lead magnet (a.k.a. “opt-in bribe”) is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.

There are a myriad of different types and variations of lead magnets, here is a useful article which lists out many of them:

http://optinmonster.com/9-lead-magnets-to-increase-subscribers/

 

What’s next?

After you have taken the time to create your lead magnet (be it an e-book, quiz, etc), you then need an efficient way to:

  • Receive their download request from your website (Mailchimp has forms you can embed to do this)
  • Auto-respond with an email with a link for them to download the lead magnet (Mailchimp can do this)
  • Collect the email and name and put it in a database, to be used in future mailings (Mailchimp can do this too)
  • Do mass emailing to your database of newly captured emails (Mailchimp’s specialty)

It is recommended that you start off with Mail Chimp for this. It is free and relatively simple to configure.

Here is a guide from Mail Chimp on how to get started with them:

https://mailchimp.com/resources/guides/getting-started-with-mailchimp/html/

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Is Your Website Part of Your Sales Funnel?

If you answered no, then it is absolutely essential that you do some research on the subject and get it implemented as soon as possible.

Why?

Because, having a website made without a sales funnel clearly defined is like starting a business without a strategy to create revenue, or it would be like building a retail shop without any consideration to making actual sales or increasing revenue.

But before we begin, let’s make sure we are all on the same page on what a sales funnel is, as it applies to the WEB, and internet marketing.

 

What is a sales funnel for the web?  

A sales funnel is a strategy to make your website generate revenue. That is it in its simplicity. No further complication is required.

A strategy on the web to make sales and get revenue would have various component parts. The ‘sale’ or the ‘purchase’ is the very last part of this. There are a few steps before that, which result in a sale. If we can understand what they are, then we have a ‘formula’ for sales, which you can then follow to get more sales.

Many marketers and sales people have their own style of funnel with different ‘tiers’ and descriptive words, with their own twist on it.

We’re going to keep it is as simple as possible and strip away the complexity.

When we do this we see that the ‘sales cycle’ involves just these types people, or three stages of people:

  • Prospects
  • Leads
  • Customers

The Prospect is someone who has become aware of your products, services of company. This would be a website visitor, or someone who has viewed your ads, or someone who has heard of you. He may or may not be interested, but he has had some contact your brand.

You get prospects by paying for ads, doing social media posts, getting your website high in the search results, so people can find you when they search, and visit your site. Anything that gets the word out about your company and products. This is promotion.

The Lead is someone who has become aware of your company/brand enough that he is interested and has given his contact information and you now have him on file.

You get leads by offering free or very discounted products/services (or buying lists of names and phone numbers), and in return you get the person’s contact information, and then they can be contacted by you in the future and enlightened about your flag ship products and services.

The Customer is someone who has become aware of your company/brand by search, or ads, or referral, and then bought a product. He may or may not have had the intermediary step of becoming a lead first. He may have gone straight in and bought your product.

You get customers by getting LOTs of prospects and lots of leads. It is as mechanical as that.

Customers can be RE SOLD with additional products and services. So the funnel truly does not end with a simple purchase. You can sell again and again. Additionally, existing customers are MUCH EASIER to sell to, thus require less effort in making the sale. If you are not actively re-selling to your existing customer base you are missing out on this goldmine!

 

Using the Funnel

Just by reading the above you can see that right away you can take each component of the sales funnel (prospects, leads, customers), work towards increasing them, and by doing this you can effectively increase your revenue.

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5 Things you must be doing in 2017

Are you 100% of what you should be doing for internet marketing and promotion in 2017?

We’re going to go over a few things that you definitely should be doing so that you don’t get left behind and miss out on effective and even free promotion.

1: Using Instagram to promote your services

Whether you do lawn maintenance or hardscaping, your company’s services can be easily promoted on Instagram. It is free and effective.

What you need:

  1. A smart phone
  2. Creativity
  3. A project/work worth photographing

You can spread the word of your work far and wide with Instagram, but the distance it travels, and the amount of exposure you get is directly related to how good your photo is. And that doesn’t simply mean the quality of the photo. In order to spread wide and far, and get lots of attention, the contents of the photo must either be:

  • funny
  • unique/rare
  • very beautiful
  • surprising/shocking

In addition to being very high quality, you must also make liberal use of hashtags, as that is one way for your post to gain further reach and be seen by people following those hashtags. Of course only put relevant hashtags.

2. Start Doing Native Advertising

It has been said time and time again: Web users ignore ads. While this isn’t entirely true as ads do result in sales, ads on the web definitely don’t have the impact they used to. And it is this dwindling effectiveness which is having marketers look for new solutions, and they have one. It is called Native Ads.

What is it? Marketers greatly complicate the definition. It is simply this: you make a piece of good content (such as an article) and you place this piece of content on someone else’s site, a site which gets lots of traffic (such as a local news site). Your piece of content also clearly states that it was written by you and your company, and usually provides a link to your site. This allows you to promote your company on other website, and allows you to establish yourself as a knowledgeable thought leader. Of course you will have to pay the website to feature your article.

There are many ways of doing this. The most traditional way would be to: find a local news publication, which has its articles online. You write an article for them, discussing a topic of interest and importance. You pay them, and you get traffic and exposure.

3. Live chat on your website

Ask yourself this: how many people visit your site and slip through the cracks and never end up calling you, or filling out a contact form? For most websites this is a considerably high percentage, 95% or more. What if you could reach out to that remaining 95%? Well you can.

By having a ‘live chat’ window on all pages of your website, you are making it far easier for your visitors to reach out to you with questions. This allows you to make a great first impression and establish a good relationship with your consumer base. Since we are in the Relationship Era of marketing this is crucial. It will help you differentiate yourself in the mind of the consumer, by having excellent customer care.

There are many companies that offer this service. Some are free and some have a nominal fee of say $15 a month.

4. Content Marketing

Anyone who has taken the time to study up and get educated on the topic of marketing knows that ‘content is king’. It has been true for decades, and has proven to continue to be true, even in this year of 2017. And with the current amount of business competition it is more true than ever!

For landscapers content marketing doesn’t mean writing some bland articles about gardening or driveway paving.

Here are some ideas:

  1. A PDF consisting of all your most frequently asked questions
  2. DIY guides for your simpler or more advanced services (in PDF)
  3. DIY video guides
  4. An encyclopedia of local and native trees, shrubs, plants, flowers
  5. Guides for gardening/landscaping by season (one for each season)
  6. A guide on how to have an environmentally friendly landscape (low impact on the surrounding environment)
  7. A guide on energy conservation for your outdoor living area
  8. A catalog with a spectrum of low budget suggestions for landscaping & hardscaping, complete with good ideas and photos

5. Facebook Ads and Retargeting

Posting pictures of your recent landscaping projects on Facebook is fine, but it’s not going to get you any increase in revenue. You’d need to have tens of thousands of fans/followers to reach the number of people necessary to get sales from such posts.

So what should you do with your Facebook? Simply this: Ads and Retargeting.

If you are advertising and not doing retargeting then you are losing money. It is utterly essential and greatly increases your ROI.

We have a whole article on that here, so you can learn how you can implement it.

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4 Reasons why you should ONLY use Clear Imaging to create your business websites

There are a lot of DIY website platforms on the market: Wix, WordPress, Weebly, Squarespace, Jimdo, etc.

They enable people without any programming experience to create functional websites, for personal or business use. Many offer advanced features like photo gallery slide shows, e-commerce and payment processing, etc. etc.

Although there are many benefits to such platforms they are not for everyone and do have some downsides.

Let’s look over the cons and why you should have Clear Imaging do your websites for you.

 

Reason 1 – Other sites may be invisible to Google

We’re assuming you want your website to be able to be found by Google, and thus placed in Google’s search result pages. In order for this to occur your website’s source code has to be visible to Google. In some of today’s modern website building  platforms the source code is actually invisible, and when Google visits your site to index it, it just sees empty pages with no text. Thus, such sites would have no search engine ranking to speak of.

All sites made by Clear Imaging are not only fully visible to Google but are built inherently with Search Engine Optimization best practices.

 

Reason 2 – You don’t have to learn anything

All of today’s website building platforms involve SOME form of orientation and learning. You may not have to be a programmer to setup one of their sites but you do have to be willing to sit down and confront the platform’s interface, documentation, watch video tutorials, and work at it by yourself until you have a product you’re pleased with.

When you get a website with Clear Imaging not only do we build the entire thing for you, you also get unlimited free updates. We can take care of all further maintenance, you don’t have to learn anything.

 

Reason 3 – Your site might not look the way you want it to

Your site’s design is limited to the templates which the platform has. Some may be too basic and leave you unsatisfied. Since your website is your customer’s first impression of your business you want it to be just right, and you certainly don’t want to comprise and have your first impression be anything less than excellent.

When Clear Imaging makes a website for you, we design the site exactly to your specifications and continue to work with until it is just how you want it.

 

Reason 4 – Other sites might not be mobile-friendly

We are making all websites fully compatible with desktop and mobile applications, so you don’t need to worry about how your site renders across various devices.

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One wrong way to get email subscribers

Are you currently collecting emails from visitors on your website?

Are you satisfied with how many people ‘sign up to your newsletter’?

We’re going to look at the right way which you should be doing, and the wrong way which you should definitely stop.

 

The wrong way to get emails

People won’t give you their email address simply because you ask for it. Therefore, it is important to free yourself of the false idea that simply putting up ‘subscribe to our newsletter’ will get you the subscribers you want. There is not enough incentive, pressure or reason for them to give it.

Therefore it is critical that you re-think your entire system and remove this and replace it with something more workable.

 

Better ways to collect emails

  1. Directing your visitors to fill out contact forms, as opposed to calling in. This way you can harvest their email address and begin a conversation with them via email. By doing this you’re able to give them information, articles, video, etc; something you can’t do over the phone. And you can always follow up with them afterwards.
  2. Offer some very valuable free content in exchange for the email. This does NOT mean ‘our free newsletter’. This has to be something which will enhance their lives and something they really want to have. Be willing to spend some time creating a really valuable product, and then give it away for free.
  3. In your store, at checkout, offer %15 discount for getting their email.
  4. Buying lists. This has some good point and some bad points. One advantage is it gives you a large database which you can contact right now, to get your message out, and convert the recipients into buyers, without having to wait for your email addresses to gradually trickle in organically. The down-side is you might get flagged as spam by many recipients as they are not expecting your unsolicited email.
  5. Create an online contest on your website. People can enter the contest by submitting their name and email. You then get a database of emails out of it. You should make the contest worthwhile however. Be willing to spend a few hundred dollars to give the winner an iPad Mini, etc. When the contest is over, be sure to alert all applicants via email, and then offer everyone a 15% discount of your services as a consolation prize. This way everyone wins and you foster a good relationship.
  6. Feature special offers on your website (coupons, etc.), which require the visitor to send his email in order to receive a coupon.

Add a QR code to all your printed materials, and have it take them to a link where they can sign up to receive coupons and incentives from your company, by providing their email.

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